25. Images of Women in Advertising

I nearly completely agree with this chapter. The idea of the provocateur is extremely false and been around for ages. She is not a real person and is simply a form that kills nearly every woman's self-esteem in the idea that women aren't beautiful and will be lonely the rest of their life if they are not like the provocateur. In today's society, she is tall, and nearly a size 4 in waist, though of course that size is getting smaller with nearly each trend. The thin, porcelain looking models with little emotion except a poutting or false-happy attitude and charasmatic eyes are what define today's models. The beauty myth, is strong, and made stronger thanks to cosmetic, fashion, excerscise and food advertising.