36. Smart Mobs 37. How Crowds Think

36.
Summary: The new era, which technology has birthed, has begun where our entire style of doing something has changed. When we once merely talked into phones, we now stare at.

example of smart mob: the laptop, nintendo DS

37.
Summary: While hte text is important, the majority of how things sell is through their image. Sometimes it's the image itself that is more important than the reality of things.

example of how something targets a crowd: clothing stores will decorate their stores to those the clothes are targeted to (youth, teen, old people, women, men) or magazines will decorate their layouts and covers according to those its targeted to. (pc world always has a windows logo somewhere on their cover, hidden perhaps but somewhere)