List and define Jakobson's six constitutive factors involved in verbal communication.
context- the main bulkof the message.
addresser- the one sending the message.
message- what the adresser sends
addressee- the one who gets the message.
contact- he physical channel between the addresser and addressee.
code- what the context is composed of.
Define and explain the difference between "emotive" and "referential" functions.
The referential function is more denotive or congnitive.
The emotive is more expressional.
Scholes says there is a difference between a message and a meaning. Explain.
The message is physically what is understood in the literal sense. The meaning is more of an understanding through a code and is generally not literally proposed.
How do the different codes people have cause problems for the mass media.
Because everyone's codes are different and what can mean one thing to one person or one group of people can end up meaning something to an entirely different group of people. The media must judge and decide how to best represent something to everyone's appeal.
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